6 November 2008
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How the strategy of Blyk matches with the personal and social characteristics of mobile phones
At the Emerce eDay 2008 I got to see a presentation by Marko Ahtisaari, responsible for Branding and Design at Blyk. Blyk is the new mobile network for 16 to 24 year olds, soon to be entering the continental European market. It links customers up with brands they like in exchange for free minutes. In this essay I will describe a connection I noticed between 2 characteristics found on mobile phones, personal and social, that are reflected in the strategy of Blyk.
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6 October 2008
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where eye balls don't equal sales and micro-sites are (not?) the holy grail
Offline based brands seem to struggle in creating online brand awareness with cool micro-sites, while their online counterparts don’t seem to have much trouble in the viral web 2.0 world. In this article I approach the topic of creating online brand awareness from a traditional perspective; taking a look at how awareness fits in the brand equity model, how it compares to traditional media and what’s the way to go in the quest of creating the ultimate online brand awareness.
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11 June 2008
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a first glance at a hands-on guide to online business models
Business Behind Free is a research project on online business models that I’m involved in. Through research and expert interviews we’re analyzing the current state and try to foresee future trends on online business models.
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the day before my 32nd birthday, 12 years from now
This post is about a regular day. 12 years from now. What will change? Will a regular day be very different from now? Will we even fly around in our own spacejets?
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7 April 2008
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roundup after a week of business in China
I just came back from the China Innovation Trip. In this post a quick roundup on what I’ve seen and how it inspired me.
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19 March 2008
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my first business(like) trip to China
Together with about 30 people I will go to Shanghai and Chengdu to visit internet-related companies and meet lot’s of inspiring people.
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19 March 2008
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a new website, business card, etc.
Since today I’ve got a new visual identity. I’ve been busy with it for quite some time and this is the result: clean, blue and fresh.
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30 November 2007
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overview of an interesting presentation
Yesterday Peter and I attended a small User Experience Design conference by Microsoft called Pretty (and) Smart: User Experience Design and Research at Microsoft. The speakers where Sander Viegers and Arne De Booij. In this post a short overview of what has been said.
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15 October 2007
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the start of my internship at Lostboys
For the next 4 months, I´ll work as User Experience Design intern at Lostboys (LBi). Starting today.
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a new way to look at wireframes
With wireframe design becoming more popular to increase the usability and UX of websites I believe that it’s the end of the term visual interface design, wireframe skinning it is!
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i pledge for summarized pdf versions of websites
Last week I created a printed portfolio to take with me to internship interviews. For those I won’t meet in real life, you can download my print portfolio in PDF format and print it yourself (not available anymore). This made me wonder, why don’t more websites offer a PDF version of their website?
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9 April 2007
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rational versus emotional design
I’m a big fan of grid based design. Grids create connections and coherence between elements. But not everyone designer shares this preference with me. That depends on his or her position between rational and emotional thinking.
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18 March 2007
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why user centered design will satisfy everyone
Are you developing websites for the end users or for your clients? That’s the question that raised 2 different opinions among some of my classmates. Let’s have a look at why I believe user centered design is better.
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11 March 2007
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10 step guide to a successful web application
Planning to build a web application? These are the 10 steps that will get you from idea to launch.
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6 March 2007
18 Comments »
fundamental problems with ajax
Everyone knows that AJAX is cool and that your site should have at least some little AJAX effects. It doesn’t matter if it’s truly Asynchronous JavaScript and XML. As long if it looks like it is… Wait, that reminds me of something. Wasn’t this exactly what happened with Flash years ago? You where cool if your site had moving buttons and a nice long intro. Similarities: visuals where more important then usability.
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